1. Website Structure

Your website structure should be user-friendly, SEO-optimized, and cater to buyers looking for properties in Dubai. Here’s an ideal structure:

1. Homepage

• Purpose: Showcase Fajarrealty as the best real estate company in Dubai and highlight the main property categories.
• Content:
  • Eye-catching hero section with a call to action (e.g., “Find Your Dream Property in Dubai”).
  • Key categories (Luxury Villas, Apartments, Townhouses, etc.).
  • Featured developers (Emaar, DAMAC, etc.).
  • Testimonials, awards, and recognitions (e.g., “UAE Greatest Leaders Award” for Kiran Khawaja).
• Target Keywords:
  • “Best real estate company in Dubai”
  • “Luxury properties for sale in Dubai”
  • “Buy apartments and villas in Dubai”

1. Property Categories

Create category pages for the main property types:

1. Apartments for Sale
   • Target Keywords: “Apartments for sale in Dubai,” “Buy apartments in Dubai,” “Luxury apartments Dubai.”
2. Villas for Sale
   • Target Keywords: “Villas for sale in Dubai,” “Buy luxury villas in Dubai.”
3. Townhouses for Sale
   • Target Keywords: “Townhouses for sale in Dubai,” “Buy townhouses in Dubai.”
4. Penthouses for Sale
   • Target Keywords: “Luxury penthouses Dubai,” “Penthouses for sale in Dubai.”

1. Developers

Create individual pages for top developers you are reselling properties for. Include a brief about the developer and the projects they offer.

1. Emaar Properties
   • Keywords: “Emaar properties Dubai,” “Emaar apartments Dubai,” “Emaar projects for sale.”
2. DAMAC Properties
   • Keywords: “DAMAC properties Dubai,” “DAMAC villas Dubai,” “DAMAC projects for sale.”
3. Sobha Realty
   • Keywords: “Sobha properties Dubai,” “Sobha villas for sale Dubai.”

Other developers you can target:

• Nakheel
• Meraas
• Dubai Properties

1. Area Guides

Create area-specific pages targeting popular areas in Dubai. Include descriptions, available properties, and amenities.

1. Downtown Dubai
   • Keywords: “Properties in Downtown Dubai,” “Buy apartments Downtown Dubai.”
2. Dubai Marina
   • Keywords: “Buy apartments in Dubai Marina,” “Luxury properties Dubai Marina.”
3. Palm Jumeirah
   • Keywords: “Villas for sale Palm Jumeirah,” “Luxury properties Palm Jumeirah.”

Other areas to consider:

• Business Bay
• Jumeirah Village Circle (JVC)
• Arabian Ranches
• Dubai Hills Estate

1. Individual Property Pages

For each listing, create a dedicated page that includes:

• Property photos
• Price
• Location
• Description
• Amenities
• Nearby attractions
• Call-to-action buttons (e.g., “Schedule a Viewing”).
• Keywords: “[Property Type] for sale in [Area]”

1. About Us

• Share your mission, vision, and why you’re the best real estate company in Dubai.
• Highlight awards and recognitions.
• Keywords: “About Fajarrealty,” “Best real estate agent in Dubai.”

1. Contact Us

• Include a form to get in touch, office address, phone number, WhatsApp link, and email.
• Use Google Maps integration for location.
• Keywords: “Contact real estate agent in Dubai.”

1. Blog

A blog section will help drive organic traffic and establish authority. Content ideas:

1. “Top Reasons to Invest in Dubai Real Estate”
2. “Emaar vs. DAMAC: Which Developer is Best?”
3. “Guide to Buying Property in Dubai for Expats.”

• Keywords: Informational keywords related to Dubai real estate.

1. Other Important Pages

1. FAQs
   • Target: “FAQs about buying property in Dubai,” “Real estate process Dubai.”
2. Terms and Conditions
3. Privacy Policy

2. New Website for Listings

For a dedicated listing website, structure it as follows:

1. Homepage
   • Highlight featured properties.
   • Include search filters (Price, Property Type, Area, Developer).
2. Advanced Search Page
   • Users can search based on specific criteria.
3. Property Categories
   • Same as mentioned above for property types.
4. Individual Property Pages
5. Area Pages
6. Developer Pages

Keywords for the Listings Site:

• “Property for sale in Dubai with price”
• “Buy affordable apartments in Dubai”
• “Luxury villas for sale Dubai”

3. SEO Strategy
4. Keyword Research

Use tools like SEMrush or Ahrefs to find high-volume, low-competition keywords. Focus on:

• Transactional keywords: “Buy villas in Dubai,” “Luxury apartments for sale.”
• Location-based keywords: “Properties in Downtown Dubai,” “Apartments in Business Bay.”
• Developer-specific keywords: “Emaar properties for sale,” “DAMAC apartments Dubai.”

1. On-Page SEO

1. Optimize meta titles and descriptions for every page.
2. Use H1, H2, and H3 tags effectively with target keywords.
3. Add alt text to images with relevant keywords.
4. Use internal linking between category, developer, and area pages.

1. Off-Page SEO

1. Build high-quality backlinks from real estate blogs, local business directories, and PR sites.
2. Use guest posting to enhance domain authority.
3. Get listed on property aggregator sites (Bayut, Property Finder, etc.).

1. Technical SEO

1. Ensure mobile-friendliness and fast loading speed.
2. Implement an XML sitemap.
3. Fix broken links and optimize site architecture.

4. Tools You’ll Need

• Keyword Research: SEMrush, Ahrefs, Google Keyword Planner.
• Technical SEO: Screaming Frog, Google Search Console.
• Analytics: Google Analytics, Hotjar (for user behavior).
• Backlinks: Ahrefs, HARO (Help a Reporter Out).

5. Monitoring and Improvements

1. Set up Google Analytics and Google Search Console to track traffic and keyword rankings.
2. Analyze competitors’ websites for missed opportunities.
3. Continuously update content and add new properties to the listing website.

Let me know if you need help implementing this!